Privacy Policy
Collection of Personal Information
When you visit our site, we gather certain information about your device, your interactions with the site, and details necessary to process your purchases. We may also collect additional information if you reach out to us for customer support. In this Privacy Policy, we refer to any information that can identify an individual uniquely as “Personal Information.” Below is a list of the Personal Information we collect and the reasons for its collection.
Device Information
- Examples of Personal Information Collected: This includes your web browser version, IP address, time zone, cookie data, viewed sites or products, search terms, and how you interact with the site.
- Purpose of Collection: To accurately load the site for you and to analyze site usage to improve our services.
- Source of Collection: This information is collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for Business Purposes: This information is shared with our processor, Shopify.
Order Information
- Examples of Personal Information Collected: Your name, billing address, shipping address, payment information (including credit card details), email address, and phone number.
- Purpose of Collection: To fulfill our contract with you by processing payments, arranging shipping, sending invoices and order confirmations, and communicating with you. We also screen orders for potential risk or fraud and may provide information or advertising related to our products based on your preferences.
- Source of Collection: Collected directly from you.
- Disclosure for Business Purposes: This information is shared with our processor, Shopify.
Customer Support Information
- Examples of Personal Information Collected: Information you provide when contacting us for support.
- Purpose of Collection: To assist you effectively with customer support.
- Source of Collection: Collected directly from you.
- Disclosure for Business Purposes: Shared with necessary service providers.
Minors
Our site is not intended for individuals under the age of 10. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you. For example:
- We use Shopify to manage our online store. You can learn more about how Shopify handles your Personal Information here.
- We may also share your information to comply with applicable laws, respond to legal requests, or protect our rights.
Behavioral Advertising
As mentioned, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For instance:
- We utilize Google Analytics to understand how our customers interact with the site. You can read about how Google uses your information here. You can opt-out of Google Analytics here.
- We share information about your usage of the site, purchases, and ad interactions with our advertising partners. This may involve the use of cookies or similar technologies.
You can opt out of targeted advertising by visiting:
- Facebook: Ad Settings
- Google: Ad Settings
- Bing: Personalized Ads
You can also opt-out of some services via the Digital Advertising Alliance’s portal: DAA Opt-Out.
Using Personal Information
We use your Personal Information to provide our services, including offering products for sale, processing payments, fulfilling orders, and keeping you informed about new products and offers.
Lawful Basis
Under the General Data Protection Regulation (GDPR), if you reside in the European Economic Area (EEA), we process your Personal Information based on the following lawful grounds:
- Your consent
- The performance of a contract with you
- Compliance with legal obligations
- Protection of vital interests
- Performance of tasks carried out in the public interest
- Our legitimate interests, balanced against your rights and freedoms
Retention
We retain your Personal Information for our records after you place an order until you request its deletion. For details on your right to erasure, see the ‘Your Rights’ section below.
Automated Decision-Making
If you are in the EEA, you have the right to object to decisions based solely on automated processing (including profiling) that significantly affect you.
We do not engage in fully automated decision-making with legal or significant effects using customer data. However, our processor Shopify may use limited automated decision-making to prevent fraud.
Your Rights (GDPR)
If you are an EEA resident, you have the right to access, correct, update, or erase your Personal Information. To exercise these rights, please contact us using the information below.
Your Personal Information may initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more details on compliance with GDPR regarding data transfers, see Shopify’s GDPR Whitepaper: Shopify GDPR Whitepaper.
Cookies
Cookies are small pieces of data downloaded to your device when you visit our site. We use various cookies, including functional, performance, advertising, and social media cookies, to enhance your browsing experience by remembering your actions and preferences.
Cookies Necessary for Functioning of the Store:
| Name | Function |
|---|---|
| _ab | Admin access |
| _secure_session_id | Navigation through storefront |
| cart | Shopping cart |
| checkout_token | Checkout process |
| secure_customer_sig | Customer login |
Reporting and Analytics Cookies:
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences |
| _shopify_analytics | Shopify analytics |
The duration of cookies depends on whether they are “session” (lasting until you stop browsing) or “persistent” (lasting until they expire or are deleted). Most of our cookies are persistent, expiring between 30 minutes and two years.
You can control and manage cookies through your browser settings. Please note that blocking or deleting cookies may impact your experience on our site.
Do Not Track
As there is no consistent industry understanding of “Do Not Track” signals, we do not change our data collection practices when such signals are detected.
Changes
We may update this Privacy Policy occasionally to reflect changes in our practices or for legal reasons.
Contact
For more information about our privacy practices, questions, or complaints, please contact us at support@themetrovault.com.
